About
Founded by former competitive golfer Daniella Rosa, AIEA Golf brings a deep understanding of the game into a modern, fashion-driven vision of golf. The brand creates elevated performance apparel designed to move effortlessly between the course, the city, and everything in between, with an emphasis on considered design, technical function, and premium materials. AIEA reflects a new generation of golf. More cultured, more versatile, and defined as much by lifestyle as it is by sport.
With digitally connected pieces active and building, AIEA is pioneering a fresh, approachable way to connect golf, fashion, and tech, empowering women to look and perform their best.
Made for Golf. Worn for Everything.
Pronunciation
“eye-uh”, from the vowels in Daniella.
Meet Daniella
Daniella Rosa has played golf for more than twenty years, starting as a competitive junior golfer. She then spent ten years in the auction industry studying pieces up close: how they were made, what they were made of, the details that make something worth keeping.
AIEA brings that eye to sportswear. Every piece is crafted to fit a woman's body in motion, and to hold up to close inspection, from the seams and hardware to the fit.
Some pieces are digitally connected too. Tap the Cropped Puffer Vest with your phone to confirm it's authentic and add it to your collection.
She started building AIEA in 2022 and launched it in 2024.
Values
01
Design
Every piece is crafted to fit a woman's body in motion. Technical fabrics, considered cuts and digitally connected garments, made to work as hard off the course as on it.
02
Confidence
We design for how a woman wants to feel when she walks onto the course, and everywhere she goes after.
03
Community
Golf is better with the right people. We host events around the world that bring them together.
04
Small batches
Every piece is made in small quantities. Fewer pieces, made properly.
Community
Keep in touch.
Get 10% off your first order, plus first access to new drops, events and stories.