Founded by former competitive golfer Daniella Rosa, AIEA Golf brings a deep understanding of the game into a modern, fashion-driven vision of golf. The brand creates elevated performance apparel designed to move effortlessly between the course, the city, and everything in between, with an emphasis on considered design, technical function, and premium materials. AIEA reflects a new generation of golf. More cultured, more versatile, and defined as much by lifestyle as it is by sport.
With NFC technology active and building, AIEA is pioneering a fresh, approachable way to connect golf, fashion, and tech, empowering women to look and perform their best.
Made for Golf. Worn for Everything.
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Meet Daniella
ConnectMeet Daniella, a seasoned golfer with two decades of experience on the fairway and a passion that extends beyond the game. As someone who knows the rhythm of the perfect swing and the camaraderie of post-game clubhouse moments, Daniella’s journey from the auction industry to the launch of AIEA Golf is a story of inspiration, transformation and a profound love of the sport.
In 2021, after a decade-long career in the auction industry, Daniella saw an opportunity to bridge a gap in the market for women’s golf apparel and community experiences. Her vision was not just to create a brand, but to craft an entire experience that resonates with the modern woman golfer - someone who seeks stylish yet functional apparel and a community that shares her passion for the game.
The name AIEA, a clever play on the vowels of Daniella’s first name, embodies the essence of “Daniella’s golf brand” without the need for explicit statements. Pronounced as “eye-uh,” AIEA encapsulates the brand’s identity, a testament to the personal touch that defines every aspect of AIEA Golf.