The golf world is finally in the spotlight, with golf culture taking center stage. Modern-day golfers expect their on-course style to seamlessly blend with their everyday lives. AIEA Golf (pronounced eye-uh) is transforming the golf experience for women with their fashion-forward, sportswear-style course apparel. Crafted from performance fabrics and featuring golf-specific details, pieces effortlessly transition from the course to city streets. The mission? To empower the modern era of women golfers by inspiring confidence, both on and off the course.
But it’s more than just fashion; it’s about community and a forward-thinking mindset. Starting Fall 2024, NFC technology integrates into your favorite AIEA pieces. These smart tags will unlock endless possibilities, keeping your fashion game as smart as it is stylish. Golfers of all skill levels will be able to explore golf, fashion, and tech while enjoying perks and benefits within the AIEA Community. Exciting rollouts await throughout 2024—stay tuned for the future of AIEA Golf.
#beyondthecourse
-
Meet Daniella
ConnectMeet Daniella, a seasoned golfer with two decades of experience on the fairway and a passion that extends beyond the game. As someone who knows the rhythm of the perfect swing and the camaraderie of post-game clubhouse moments, Daniella’s journey from the auction industry to the launch of AIEA Golf is a story of inspiration, transformation and a profound love of the sport.
In 2021, after a decade-long career in the auction industry, Daniella saw an opportunity to bridge a gap in the market for women’s golf apparel and community experiences. Her vision was not just to create a brand, but to craft an entire experience that resonates with the modern woman golfer - someone who seeks stylish yet functional apparel and a community that shares her passion for the game.
The name AIEA, a clever play on the vowels of Daniella’s first name, embodies the essence of “Daniella’s golf brand” without the need for explicit statements. Pronounced as “eye-uh,” AIEA encapsulates the brand’s identity, a testament to the personal touch that defines every aspect of AIEA Golf.