Journal
Daniella on Substack (opens in a new tab)
October 6, 2026· On Substack ↗
Pink isn’t the problem.
The birdies and bubbles dilemma.
The problem is treating femininity like a gimmick instead of a given. The sport is evolving, and golfers (all of us) are expecting more.
September 11, 2026
Women's Golf Is Growing. Is the Culture Growing With It?
Founder Daniella Rosa on why women's golf apparel still hasn't caught up to the sport's growth, and how AIEA designs pieces that don't just check a box. Check out more here.
August 5, 2026
AIEA Golf on The Golf Channel: Inside the PGA Buying Summit
AIEA Golf made it onto Golf Channel this week, as part of their coverage of "the Coachella of golf," the PGA Buying Summit. Here's what the Summit told us about where women's golf is headed.