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AIEA Golf

Brand hub

AIEA Brand

Logos, color, type, photography and language for press, retail partners, collaborators and creators. Questions or custom requests: daniella@aieagolf.com

Logos

Keep clear space equal to the height of the “I” on every side. Never stretch, recolor outside the palette, or add effects.

Color

Black and white carry the brand; Electric Lime is the signature spark. Use it sparingly for emphasis and calls to action.

  • Ink

    #000000

    RGB 0 0 0

    Primary: type, logo, UI

  • Paper

    #FFFFFF

    RGB 255 255 255

    Primary: backgrounds

  • Electric Lime

    #D8FD00

    RGB 216 253 0

    Accent: CTAs, highlights, signature nails & markers

  • Mist

    #F4F4F2

    RGB 244 244 242

    Neutral: surfaces, cards

  • Lavender

    #B9A6E8

    RGB 185 166 232

    Seasonal: Collection 02 colorway

Typography

One family, Archivo, in three roles. Free on Google Fonts; a licensed grotesk (Suisse Int'l) may replace it later with no change to the rules.

  • Collection 02

    Titles

    Archivo Bold, narrow (82% width), uppercase

  • Made for golf. Worn for everything.

    Body

    Archivo Regular, sentence case

  • Shop · About · Press

    Labels and navigation

    Archivo Regular, uppercase, lightly tracked

Get Archivo

Photography

Cool studio blues, clean light, confident low angles, pops of Electric Lime. Click any image for the full-resolution file. Credit: AIEA Golf.

  • Model in all-black AIEA apparel carrying a golf bag
  • Two models in Collection 02 against a blue gradient
  • Two models with golf bags in lavender and black
  • Model in lavender Sleeveless Compression Top and sport sunglasses
  • NFC-enabled triangular logo patch on the Cropped Puffer Vest
  • Collection 02 campaign still
  • Electric Lime nails holding AIEA golf balls
  • Motion-blur portrait in lavender with a violet visor

Voice

Tagline: “Made for Golf. Worn for Everything.” · Pronunciation: AIEA = “eye-uh”

We are

  • Confident, not loud
  • Modern and culture-forward
  • Inclusive: every handicap welcome
  • Precise and minimal
  • Playful with a wink (Electric Lime nails, sneaker ball markers)

We are not

  • Country-club stuffy
  • Pink-it-and-shrink-it
  • Jargon-heavy
  • Discount-driven

Boilerplate

Short

AIEA Golf (pronounced “eye-uh”) is a women’s golf apparel brand creating elevated performance pieces made for golf and worn for everything, each crafted to fit a woman’s body in motion.

Long

Conceived in 2021 and launched in 2024 by Daniella Rosa, a golfer of more than twenty years and former competitive junior player, AIEA Golf brings a deep understanding of the game into a modern, fashion-driven vision of golf. The brand creates elevated performance apparel designed to move effortlessly between the course, the city, and everything in between, with an emphasis on considered design, technical function, and premium materials. With digitally connected garments and a community-first approach, AIEA is pioneering a fresh, approachable way to connect golf, fashion, and tech.

Social

Tag us and use #AIEAGolf · #MadeForGolf · #WornForEverything